Travel’s Omnichannel direct response model
Premium Direct Mail
Travel’s ultimate 1M+ database built over 25 years is a secret sauce for top travel brands.
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Synchronized Digital
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Partner Toolkit
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New Immediate Bookings & Qualified Future Leads:
Reach over
1094000
opted-in, high-net-worth active vacation traveler households
SYNCHRONIZED WITH
21000000
digital impressions per campaign
Through our multichannel luxury traveler platform
95%
of clients have repeated for 29 years
Where versus other third-party marketing, partners report:
The secret sauce?
It’s 25+ years in the making…
- Database built and refined over 25+ years and updated seasonally, culminating in the most targeted, active vacation travelers.
- Reached via premium, highly impactful direct mail to over 1M vacation travelers in peak travel booking windows, with limited and carefully-vetted partners.
- At just 10₵ per unit for highly impactful, premium direct mail reaching a prequalified active vacation traveler, our partners also receive + 3M synchronized monthly multichannel digital impressions, for 7 months!
Synchronized with digital to maximize bookings:
40%
Increase in response rates when digital
exposure is combined with direct mail. (Source: USPS)
As many as 3M digital impressions per month.
Provides frequency for your brand with these travel intenders.
+3.7M Social Media Followers
+70K EMAIL subscribers
Proven Effective Across All Travel Categories
Our highly selective mix of partners in each season includes:
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Exclusively Available to Top Travel Brands Like These
See How We Exceeded Their Goals
Did You Know? The World’s Greatest Vacations was founded in 1993 as Treasure Chest. More than 1,000 campaigns have successfully run though WGV. No other media guarantees actual bookings. Founder Richard Shane had 3,000 seizures for 22 years. Direct mail’s response rate in 1993 was 1/2 of one percent. Today, as high as nine percent. Direct mail’s response rate is greater than email. WGV’s experts and strategic advisors are available to tap into as part of the overall model. WGV partners get access to our partner, USNews content. Each season comes with 7+ months of digital media. At 10 cents unit, companies see a far greater response rate than direct mail costing 10x as much. Every year for 28 years, consumers have grown our market penetration. Accountability and passion to assist are our hallmarks. WGV is the deepest market penetration in travel. Billing can take place upon completion of the media hence, self-funding.
