Media Kit ► The World's Greatest Vacations

Media Kit

Why WGV’S turnkey program excels, every time:

  • 1

    Synchronized Campaigns

    Most targeted, pre-qualified vacation travelers reached via synchronized, omni-channel platform for seven months; including clutter busting, exclusive direct mail.

  • 2

    Industry Expertise

    The passionate leaders in CRM, database science, marketing, design, digital and social media who’ve developed WGV over three decades, are available to tap into, as an extension to your marketing department.

  • 3

    Guaranteed ROI

    What’s the goal? If we fail to exceed it, the following season is on us. This is 30 years, dozens of industry all-stars and thousands of campaigns, speaking.

The World’s Greatest Vacations’ Proprietary 1m+ Database At Work For You

Fill your sales funnel with pre-qualified prospects
who trust WGV for vacation recommendations.

New BookingsBuilt over 25+ years, updated seasonallyWebsiteenews sign-upsSocialopt-insCustomsweepstakesMailerresponse cards
New BookingsWebsiteenews sign-upsSocialopt-insCustomsweepstakesMailerresponse cardsBuilt over 25+ years, updated seasonally
New BookingsWebsiteenews sign-upsSocialopt-insCustomsweepstakesMailerresponse cardsBuilt over 25+ years, updated seasonally

Who Are They?

  • Hand-raisers who subscribed to hear about quality travel experiences

  • Self-reported frequent leisure travelers

  • Average HH Income of $210K

  • 50% male / 50% female

  • Average age 48

  • Book cruises, private experiences, guided tours, resorts and more

  • Average reported client booking value up to $3,200 per person

The Synchronized Model That Drives Immediate Bookings. Guaranteed.

60%

of mail recipients visit a website
(Source: USPS)

40%

increase in conversions
with direct mail PLUS digital
(Source: USPS)

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The Synchronized Model That Drives Immediate Bookings
1

DIRECT MAIL

1.094M circulation
9% response rate

2

WEBSITE

100K monthly visits

3

FACEBOOK

620K Likes
Average 1.5K post likes

4

INSTAGRAM

3M followers

5

PINTEREST

115K monthly views

6

TWITTER

35K followers

7

WEEKLY EMAIL

+dedicated supplier sends
70K subscribers
4.3% open rate

The multichannel platform’s star performer:

The World’s Greatest Vacations’ Mailing

Travel’s most targeted database paired with the most effective bookings’ medium, direct mail.

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  • Your own full color, 6x9 double-sided insert
  • Limited and selective mix of premium travel suppliers
  • Sent spring and fall during peak booking windows

Front + back of current mailing

2022201920182017

Front + back of past seasonal mailings

Spring

Front + back of past seasonal mailings

Spring

Fall

Front + back of past seasonal mailings.

Spring

Fall

Front + back of past seasonal mailings.

Spring

Fall

Skeptical of direct mail’s effectiveness?
Did you know:

200620082010HAVE INCREASEDRESPONSE RATESDIRECTMAILSINCE 2006173%20122015201620172018(Source: 2018ANA/DMA Response Rate Report)10%8%6%4%2%PERCENT
2006HAVE INCREASEDRESPONSE RATESDIRECTMAILSINCE 2006173%20162018(Source: 2018ANA/DMA Response Rate Report)10%8%6%4%2%PERCENT

THEY WANTWHENEVERBECAUSE THEY CAN READ ITVIA DIRECT MAILBEINGOF CONSUMERS SAY THEY(Source: Epsilon)73%CONTACTEDPREFER
DIRECT MAIL VS. DIGITALResponse Rate for(Source: Data & Marketing Association)10%8%6%4%2%DIRECTMAILEMAILPAIDSEARCHONLINEDISPLAYSOCIALMEDIARESPONSE RATE9%1%1%1%0.3%
DIRECT MAIL VS. DIGITALResponse Rate for(Source: Data & Marketing Association)10%8%6%4%2%DIRECTMAILEMAILPAIDSEARCHONLINEDISPLAYSOCIALMEDIARESPONSE RATE9%1%1%1%0.3%
THAN DIGITAL ADSHIGHER BRAND RECALLTO DRIVE BEHAVIORAND IS MORE LIKELY>(Source: Canada Post)70%DIRECTMAILELICITS
(Source: USPS, Forrester research)GOESTHEDISTANCEINTHETRAVELDIRECTMAILINDUSTRY
26%

of 2020 travel industry marketing budgets were spent on direct mail.

83%

of travel industry marketers agree direct mail makes their objectives more achievable.

85%

reported direct mail as a cemented strategic marketing channel to drive purchase and awareness alike.

Still not ready to seal the envelope?

Read more in our direct mail White Paper >

…or simply see our Results >

When digital and direct mail are combined,
marketers see 63% increased response rates.

(Source: USPS)

Weeklyemail listingDedicated emailfor your brandWebsite blogfeaturesFacebook, Twitter, Pinterest& Instagram contentSweepstakeslead generation
Weeklyemail listingDedicated emailfor your brandWebsite blogfeaturesFacebook, Twitter, Pinterest& Instagram contentSweepstakeslead generation

See our last email newsletters here.

THE WORLD’S GREATEST VACATIONS OMNICHANNEL RATE:

Reach this highly-qualified traveler multiple times, across multiple channels for just 10₵.

Spring & Fall

Two 7-month campaign windows to reach our affluent, active travelers across all touchpoints

>

Channels & Reach:
Over 3M Total Impressions

  • Direct Mailing: 1.094 Million Households
  • Digital Channels: Up to 3M impressions/month with dedicated content for your brand in weekly email, Facebook, Instagram, Pinterest and Twitter
  • Bonus: 1 x dedicated database email (70K)

>

WGV Rate

1st Insert: $118,000
2nd Insert: $72,000

Get 10% OFF your second season when you place two orders together.

>

Get Your Proposal

Key Dates

Spring 2022Fall 2022
DM Creative File Due:03/0109/01
Mailing Drops:04/25 – 5/1109/25 – 10/11
Digital:
Weekly Digital Specs		Begins Upon Reserving SpaceBegins Upon Reserving Space

Don’t Forget, Your Success is Guaranteed.

Our platform has delivered for clients across the travel industry over and over again ( see results! >).
That’s why if we don’t EXCEED an agreed first-time bookings goal, the next mailer is on us!

Did You Know? The World’s Greatest Vacations was founded in 1993 as Treasure Chest. More than 1,000 campaigns have successfully run though WGV. No other media guarantees actual bookings. Founder Richard Shane had 3,000 seizures for 22 years. Direct mail’s response rate in 1993 was 1/2 of one percent. Today, as high as nine percent. Direct mail’s response rate is greater than email. WGV’s experts and strategic advisors are available to tap into as part of the overall model. WGV partners get access to our partner, USNews content. Each season comes with 7+ months of digital media. At 10 cents unit, companies see a far greater response rate than direct mail costing 10x as much. Every year for 28 years, consumers have grown our market penetration. Accountability and passion to assist are our hallmarks. WGV is the deepest market penetration in travel. Billing can take place upon completion of the media hence, self-funding.