A. Three decades ago, the cornerstone of our database was laid by meticulously evaluating and improving upon all available databases of high-net-worth yachters. This powerful database fueled consumer response via mail and phone increasing the size and quality of the proprietary database. It also created insights to allow for meticulous targeting analytics to continue the momentum.
Fast forward to today, our database undergoes daily updates, fueled by an ever-growing roster of consumers signing up through newsletters, our website, and returning response cards each season. Plus, they have the power to expand our network by inviting friends to join the journey. Our advanced analytics ensure we maintain a roster of active vacation travelers, shedding inactive ones and identifying prime new luxury travel candidates.