We’ve been perfecting direct mail for 30 years while companies are just now realizing the impact of direct mail is greater than digital. Every day, new consumers opt in via our web site, social media channels, newsletters, and mail back response cards requesting to be added/opting in to the WGV database.
Furthermore, the analytics perfected from decades of successful campaigns, identify and project the demographic, psychographic and zip code trends ahead of the curve. Latent travelers are dropped, eliminating waste, and keeping costs down.
Thus, the 10% response rate for the direct mail, synched with the digital, increasing rates and conversion another 63%. Volia’!
- Self-reported frequent leisure travelers
- Median HH Income of $240K
- 50% male / 50% female
- Median age 48
- Demonstrate inclination to book cruises, private experiences, guided tours, resorts and more
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