Media Facts ► The World's Greatest Vacations

Luxury Travel’s Most Qualified Database

THE WORLD’S GREATEST VACATIONS’ MOST TARGETED VACATION TRAVELER DATABASE

New Bookings Model perfected over 30 years, updated seasonally Website  Social opt-ins Newsletter Response cards
 New BookingsWebsite Socialopt-insNewsletter ResponsecardsModel perfected over 30 years, updated seasonally
 New BookingsWebsite Socialopt-insNewsletter ResponsecardsModel perfected over 30 years, updated seasonally

  • Vacation travelers who’ve requested to receive vacation travel opportunities

  • Over 30 years of ongoing analytics and proprietary modeling updated daily

  • Self-reported frequent leisure travelers

  • Median HH Income of $240K

  • 50% male / 50% female

  • Median age 48

  • Demonstrate inclination to book cruises, private experiences, guided tours, resorts and more

Luxury TRAVEL’S Exclusive OMNI-CHANNEL PLATFORM MAXIMIZEs ROI/KPI/CPA

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WGV Sync Model
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DIRECT MAIL

1.094M circulation
10% response rate

2

WEBSITE

100K monthly visits

3

FACEBOOK

625K Likes
Average 1.5K post likes

4

INSTAGRAM

3M followers

5

PINTEREST

115K monthly views

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TWITTER

35K followers

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WEEKLY EMAIL

+dedicated supplier sends
130K subscribers
14.8% open rate

The multichannel platform’s star performer:

The World’s Greatest Vacations’ Mailing

Travel’s most targeted database paired with the most responsive direct-response mechanism, premium direct mail.

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  • Your own full color, 6x9 double-sided insert
  • Limited and selective mix of premium travel suppliers
  • Sent spring and fall during peak booking windows

Front + back of current mailing

2022201920182017

Front + back of past seasonal mailings

Spring

Front + back of past seasonal mailings

Spring

Fall

Front + back of past seasonal mailings.

Spring

Fall

Front + back of past seasonal mailings.

Spring

Fall

Direct Mail’s Record Level Response:

2006 2008 2010 HAVE INCREASED RESPONSE RATES DIRECT MAIL SINCE 2006 173% 2012 2015 2016 2017 2018 2019 2020 (Source: ANA/DMA Response Rate Report) 10%8%6%4%2% PERCENT
2006 HAVE INCREASED RESPONSE RATES DIRECT MAIL SINCE 2006 173% 2016 2018 2020 (Source: ANA/DMA Response Rate Report) 10%8%6%4%2% PERCENT
THEY WANT WHENEVER BECAUSE THEY CAN READ IT VIA DIRECT MAIL BEING OF CONSUMERS SAY THEY (Source: Epsilon) 73% CONTACTED PREFER
WGV 10%8%6%4%2% DIRECTMAIL EMAIL PAIDSEARCH ONLINEDISPLAY SOCIALMEDIA RESPONSE RATE 9% 1% 1% 1% 0.3% 10% $2PERUNIT $0.10PERUNIT (Source: Data Marketing Association)
10%8%6%4%2% RESPONSE RATE 9% 1% 1% 1% 0.3% $2PERUNIT $0.10PERUNIT 10% WGV DIRECTMAIL EMAIL PAIDSEARCH ONLINEDISPLAY SOCIALMEDIA (Source: Data Marketing Association)
THAN DIGITAL ADS HIGHER BRAND RECALL TO DRIVE BEHAVIOR AND IS MORE LIKELY > (Source: Canada Post) 70% DIRECT MAIL ELICITS

When digital and direct mail are combined,
marketers see 63% increased response rates.

(Source: USPS)

Bookings’ Goals Surpassed, 100% Guaranteed.

Our platform has delivered for clients across the travel industry over and over again ( see results! >).
That’s why if we don’t EXCEED an agreed first-time bookings goal, the next mailer is on us!

THE WORLD’S GREATEST VACATIONS OMNICHANNEL RATE:

Reach this highly-qualified traveler multiple times, across multiple channels for just 10₵.

Spring & Fall

Two 7-month campaign windows to reach our affluent, active travelers across all touchpoints

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Channels & Reach:
Over 3M Total Impressions

  • Direct Mailing: 1.094 Million Households
  • Digital Channels: Up to 3M impressions/month with dedicated content for your brand in weekly email, Facebook, Instagram, Pinterest and Twitter
  • Bonus: 1 x dedicated database email (130K)

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WGV Rate

1st Insert: $118,000
2nd Insert: $72,000

Get 10% OFF your second season when you place two orders together.

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Key Dates

SpringFall
DM Creative File Due:03/0109/01
Mailing Drops:04/25 – 5/1109/25 – 10/11
Digital:
Weekly Digital Specs		Begins Upon Reserving SpaceBegins Upon Reserving Space

Did You Know? The World’s Greatest Vacations was founded in 1993 as Treasure Chest. More than 1,000 campaigns have successfully run though WGV. No other media guarantees actual bookings. Founder Richard Shane had 3,000 seizures for 22 years. Direct mail’s response rate in 1993 was 1/2 of one percent. Today, as high as nine percent. Direct mail’s response rate is greater than email. WGV’s experts and strategic advisors are available to tap into as part of the overall model. WGV partners get access to our partner, USNews content. Each season comes with 7+ months of digital media. At 10 cents unit, companies see a far greater response rate than direct mail costing 10x as much. Every year for 28 years, consumers have grown our market penetration. Accountability and passion to assist are our hallmarks. WGV is the deepest market penetration in travel. Billing can take place upon completion of the media hence, self-funding.