Partners Home ► The World's Greatest Vacations

Travel’s Omnichannel direct response model

Premium Direct Mail


Travel’s ultimate 1M+ database built over 25 years is a secret sauce for top travel brands.

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Synchronized Digital


Multiple touchpoints and frequency move you through the marketing funnel to conversion.

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Partner Toolkit


Our expanded direct marketing resources and industry experts are yours to tap into.

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Roi Goals Surpassed

Guaranteed­­ Turn Key

Guaranteed

­­ Turnkey

New Immediate Bookings & Qualified Future Leads:

Reach over

1094000

opted-in, high-net-worth active vacation traveler households

SYNCHRONIZED WITH

21000000

digital impressions per campaign

Through our multichannel luxury traveler platform

95%

of clients have repeated for 29 years

Where versus other third-party marketing, partners report:

LOWERcost of acquisitionHIGHERbookings

The secret sauce?

It’s 25+ years in the making…

Envelope WGVEnvelope insert
  • Database built and refined over 25+ years and updated seasonally, culminating in the most targeted, active vacation travelers.
  • Reached via premium, highly impactful direct mail to over 1M vacation travelers in peak travel booking windows, with limited and carefully-vetted partners.
  • At just 10₵ per unit for highly impactful, premium direct mail reaching a prequalified active vacation traveler, our partners also receive + 3M synchronized monthly multichannel digital impressions, for 7 months!

Direct mail cuts through the digital clutter

9X

Greater response rate
vs digital.
(Source: Statistica)

90%

Direct mail viewed and kept
for an average 17 days,
versus 26% email opens.
(Sources: DMA, RetailWire)

60%

Direct mail recipients visit
company website.
(Source: USPS)

Synchronized with digital to maximize bookings:

40%

Increase in response rates when digital
exposure is combined with direct mail. (Source: USPS)

As many as 3M digital impressions per month.
Provides frequency for your brand with these travel intenders.

+3.7M Social Media Followers
+70K EMAIL subscribers

The World's Greatest Vacation site on macbook screenThe World's Greatest Vacation site on tablet screenThe World's Greatest Vacation site on phone screen
Slider backgroundWoman in Travel

Vacation travel’s exclusive, synchronized direct mail and digital platform

Guaranteed
Immediate Bookings,
Guaranteed
Immediate Bookings,
Guaranteed
Immediate Bookings,

Proven Effective Across All Travel Categories

Our highly selective mix of partners in each season includes:

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Exclusively Available to Top Travel Brands Like These

 
Collette
Trafalgar
Paul Gauguin
Windstar Cruises
Cunard
Crystal
Playa
Hilton
Hyatt
Seabourn
Uniworld
Princess Cruises
American Express travel
Costa
Disney Cruise Line
Scenic
The Breakers
Starwood Hotels and Resorts
St Regis
Brendan Vacations
Caribean
Israel
One And Only
Sea Ray

See How We Exceeded Their Goals

Testimonials

We’ve been working with The World’s Greatest Vacations for a number of years now and we have been very pleased with the results. It’s a very cost-effective way to drive new to brand.

Windstar Cruises

We really value our partnership with The World’s Greatest Vacations. The WGV mailing has been one of our most successful marketing initiatives this past year and has exceeded our expectations.

Paul Gauguin Cruises

The overall results to date from the current Spring WGV mailing are excellent…record level… strong ROI! You were right…conducting the match back against our reservations booked made total sense to validate this advertising…

The Breakers

Did You Know? The World’s Greatest Vacations was founded in 1993 as Treasure Chest. More than 1,000 campaigns have successfully run though WGV. No other media guarantees actual bookings. Founder Richard Shane had 3,000 seizures for 22 years. Direct mail’s response rate in 1993 was 1/2 of one percent. Today, as high as nine percent. Direct mail’s response rate is greater than email. WGV’s experts and strategic advisors are available to tap into as part of the overall model. WGV partners get access to our partner, USNews content. Each season comes with 7+ months of digital media. At 10 cents unit, companies see a far greater response rate than direct mail costing 10x as much. Every year for 28 years, consumers have grown our market penetration. Accountability and passion to assist are our hallmarks. WGV is the deepest market penetration in travel. Billing can take place upon completion of the media hence, self-funding.