ROI, KPI and CPA Goals– 100% Guaranteed Surpassed
- How many bookings are needed to be your most effective media? If we can surpass, we’ll contractually guarantee it. If just $1.00 short, the following season is on us.
- Based on 33 years and over 1,000 campaigns of surpassing our partners’ goals season after season, The World’s Greatest Vacations is the only media with such a guarantee. Actual bookings will be verified by you, our partner, or a third-party service provider.
Verified Bookings – The Most Accurate Tracking Mechanism
Luxury travel acquisition marketing’s gold standard is the most accurate new-to-brand attribution methodology. At season conclusion, actual bookings’ postal and email addresses are matched against The World’s Greatest Vacations recipients to hold accountable with mathematical precision.
Independent Bookings’ Matchback Attribution (Included)
- Tracks actual new-to-brand bookings at season’s end
- Matches booking addresses to confirmed recipients
- Third-party verified attribution methodology or by the partner
- Full ROI transparency in writing
- Paid for by WGV
Actual results for our partners
Cruise Partner A
| DATE RANGE | BOOKING WINDOW | TYPE | COUNT |
|---|---|---|---|
| 4/1/22-8/2/22 | 90 Days | New to brand bookings | 1,960 |
| 4/1/22-7/3/22 | 60 Days | Lapsed cruisers (5+ years) | 740 |
| Entire campaign | Lead with email or phone | 791 | |
| Entire campaign | Address only | 3,020 |
Cruise Partner B
| DATE RANGE | BOOKING WINDOW | TYPE | COUNT |
|---|---|---|---|
| 3/24/23-7/24/23 | 90 Days | New to brand bookings | 2,431 |
| 3/24/23-6/24/23 | 60 Days | Lapsed cruisers (5+ years) | 724 |
| Entire campaign | Lead with email or phone | 575 | |
| Entire campaign | Address only | 2,558 |
Superior Digital Performance
101000
1800
11711
89000
445
13890
85000
556
8212
92000
1000
8839
19000
98
347
Same content posted on WGV social media VS advertiser’s social media.
+19,000 VS 220
220
13
18
10723
132
200
Same content posted on WGV social media VS advertiser’s social media.
+10,000 VS 199
199
10
19
Partner Commentaries
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Hugh Riley
Using techniques that cut through today’s clutter Richie Shane’s company has perfected a strategy to deliver your message in ways that excite literally millions of consumers in households that are demographically targeted for you. The results are measurable and they’re effective. If you’re in the travel and tourism business take a look at The World’s Greatest Vacations direct to consumer marketing. This could be the tool you need to make the difference your business needs right now.
John Delaney
One of the biggest challenges for marketers is finding new to brand customers at acceptable acquisition costs. When first presented the conversion rates and cost for World’s Greatest Vacations the numbers seemed too good to be true. The results were fantastic and it works over and over again. I highly recommend this direct marketing platform to any hospitality or travel company.
Cruise Planners, American Express
Hi Richard, I just have to share…the response to our inclusion in Treasure Chest this fall has really been fan tastic. We definitely surpassed our ROI expectations by closing a good bit of business and are actually still getting inquiries off of it. Additionally, we are now marketing to those that expressed interest and are seeing a good return there as well. Now I see w hy/how you “guaranteed results”! We would really like to partner with some of your cruise lines and be the Call To Action on their inser ts. Look forward to the next mailing. Thanks a million!
The Venetian
Before the campaign you thought it might drive 3k to 4k bookings. It was more than that . I hate to give exact numbers until I know for I am very happy with the campaign.
Atlantis
Atlantis was guaranteed to have their bookings goal achieved… it was exceeded tenfold.
Playa Hotels & Resorts
From being WGV’s first client ever to present, The World’s Greatest Vacations continue to be a key component of our marketing m ix, continuing to deliver high quality leads and excellent conversion rates. Happy to have been a part of this from the beginning and the value add continues to be outstanding.
Collette
We’re in our 14th year working with The World’s Greatest Vacations & consistently exceed acquisition goals. Richard Shane is a smart partner with a wealth of market knowledge. His team of experts know what to deliver and make it happen every time.
The Breakers
The overall results to date from the current Spring WGV mailing are excellent…record level… strong ROI! You were right…conducting the match back against our reservations booked made total sense to validate this advertising…
Princess Cruises
We’ve been using The World’s Greatest Vacations for many years and I have to say that it has transformed the way we acquire new customers. The premium, low cost package provides us an effective way to reach highly targeted vacation travelers. The WGV team is professional, flexible & easy to work with. I’m thrilled to see continued stellar results and regularly recommend The World’s Greatest Vacations.
Did You Know? The World’s Greatest Vacations was founded in 1993 as Treasure Chest. More than 1,000 campaigns have successfully run though WGV. No other media guarantees actual bookings. Founder Richard Shane had 3,000 seizures for 22 years. Direct mail’s response rate in 1993 was 1/2 of one percent. Today, as high as nine percent. Direct mail’s response rate is greater than email. WGV’s experts and strategic advisors are available to tap into as part of the overall model. WGV partners get access to our partner, USNews content. Each season comes with 7+ months of digital media. At 10 cents unit, companies see a far greater response rate than direct mail costing 10x as much. Every year for 28 years, consumers have grown our market penetration. Accountability and passion to assist are our hallmarks. WGV is the deepest market penetration in travel. Billing can take place upon completion of the media hence, self-funding.
