Digital impressions per campaign
Opt-in, high-net-worth vacation traveler households
1. Database
We’ve been perfecting direct mail for 30 years while companies are just now realizing the impact of direct mail is greater than digital. Every day, new consumers opt in via our web site, social media channels, newsletters, and mail back response cards requesting to be added/opting in to the WGV database.
Furthermore, the analytics perfected from decades of successful campaigns, identify and project the demographic, psychographic and zip code trends ahead of the curve. Latent travelers are dropped, eliminating waste, and keeping costs down.
Thus, the 10% response rate for the direct mail, synched with the digital, increasing rates and conversion another 63%. Volia’!
2. Brand recognition/Exclusively Luxury Travel
Over thirty years of brand confidence doesn’t come overnight. Consumers look forward to WGV knowing only iconic luxury travel brands are featured and our partners know they are in good company.
Furthermore, our partners protect their market share while knowing they are only paying for the media if their acquisition goals are achieved.
3. Just 10 Cents Per Unit For Direct Mail and … all the digital
Simplicity is key in our approach. Minimal overhead costs, reaching only the most active vacation travelers and sharing cost with only luxury travel suppliers maximizes efficiency. The fact that consumers know The World’s Greatest Brand and synchronization with weekly digital media, response rates are superior to direct mail costing $2.00 unit.
There is a cross section of luxury travel suppliers, so one season a consumer may want to cruise, another perhaps a resort. Already a superior response rate, frequency of messaging boosts ROI even further.
4. Powerful Digital and Omnichannel strategy
Each WGV partner sees a 10+% response rate costing 10 cents/unit vs the median for direct mail which is 9% at $2.00/unit. Every week from the time of reserving space through six months after the mailing, each partner sees 1,000,000 digital impressions from multiple directions.
This increases response and conversion rates an additional 63%. Our discerning vacation travelers know only leaders in luxury travel are featured and look forward to their messaging.
5. Guaranteed Success and More
WGV is the only media which guarantees to surpass a partner’s goals. The media can even be financed until after bookings have come in. A particular time, destination, resort or cruise needs a boost? We’re happy to provide bonus digital media to make that happen. This is a true partnership, all of our assets, experts and passion is yours to tap into.
At just 10 cents/unit these most active vacation travelers are reached by premium direct mail (10% response rate vs digital’s median of 4%) while also synched with multiple digital channels every week for 7+ months. The result, travel’s proven #1 ROI/KPI/CPA platform. Guaranteed.
We’ve been using The World’s Greatest Vacations for many years and I have to say that it has transformed the way we acquire new customers. The premium, low cost package provides us an effective way to reach highly targeted vacation travelers. The WGV team is professional, flexible & easy to work with. I’m thrilled to see continued stellar results and regularly recommend The World’s Greatest Vacations.
We really value our partnership with The World’s Greatest Vacations. This WGV mailing has been one of our most successful marketing initiatives this past year and has exceeded our expectations.
The overall results to date from the current Spring WGV mailing are excellent…record level… strong ROI! You were right…conducting the match back against our reservations booked made total sense to validate this advertising…
We’re in our 14th year working with The World’s Greatest Vacations & consistently exceed acquisition goals. Richard Shane is a smart partner with a wealth of market knowledge. His team of experts know what to deliver and make it happen every time.
From being WGV’s first client ever to present, The World’s Greatest Vacations continue to be a key component of our marketing m ix, continuing to deliver high quality leads and excellent conversion rates. Happy to have been a part of this from the beginning and the value add continues to be outstanding.
Atlantis was guaranteed to have their bookings goal achieved… it was exceeded tenfold.
Before the campaign you thought it might drive 3k to 4k bookings. It was more than that . I hate to give exact numbers until I know for I am very happy with the campaign.
Hi Richard, I just have to share…the response to our inclusion in Treasure Chest this fall has really been fan tastic. We definitely surpassed our ROI expectations by closing a good bit of business and are actually still getting inquiries off of it. Additionally, we are now marketing to those that expressed interest and are seeing a good return there as well. Now I see w hy/how you “guaranteed results”! We would really like to partner with some of your cruise lines and be the Call To Action on their inser ts. Look forward to the next mailing. Thanks a million!
One of the biggest challenges for marketers is finding new to brand customers at acceptable acquisition costs. When first presented the conversion rates and cost for World’s Greatest Vacations the numbers seemed too good to be true. The results were fantastic and it works over and over again. I highly recommend this direct marketing platform to any hospitality or travel company.
Using techniques that cut through today’s clutter Richie Shane’s company has perfected a strategy to deliver your message in ways that excite literally millions of consumers in households that are demographically targeted for you. The results are measurable and they’re effective. If you’re in the travel and tourism business take a look at The World’s Greatest Vacations direct to consumer marketing. This could be the tool you need to make the difference your business needs right now.
