1,000,000 weekly digital impressions via multiple touchpoints for seven months
100000000
Digital impressions per campaign
Synchronized with….Premium direct mail….
1094000
Opt-in, high-net-worth vacation traveler households
1,000,000 weekly digital impressions continue, increasing response/conversion by 63%
100000000
Digital impressions per campaign
Luxury travel’s lowest cost per response at $0.59 and greatest ROI guaranteed
Direct mail’s median response rate and cost are
16% and $1.50, respectively.
WGV partners see a greater response than the median at just $0.10/unit.
ANA-Verified Performance
- 16% direct mail median response rate. At just $0.10/unit WGV partners see greater than the median.
- ROI 4x higher than top-performing digital
- 150% lift when synchronized with digital media, which is included in the platform.
The World’s Greatest Vacations omnichannel platform is 600% greater than the strongest digital channel
These statistics are sourced from the ANA Response Rate Report, the leading benchmark from the Association of National Advertisers, which represents 20,000+ brands and governs media performance across digital, data, and traditional marketing. The accompanying charts highlight how WGV stacks up across all channels.
Luxury Travel’s Most Qualified Database
The multichannel platform’s star performer:
The World’s Greatest Vacations’ Mailing
Travel’s most targeted database paired with the most responsive direct-response mechanism, premium direct mail.
Front + back of current mailing
Front + back of past seasonal mailings
Spring
Fall
Front + back of past seasonal mailings
Spring
Front + back of past seasonal mailings
Spring
Front + back of past seasonal mailings
Spring
Fall
Front + back of past seasonal mailings.
Spring
Fall
Front + back of past seasonal mailings.
Spring
Fall
Why travel’s most iconic brands consistently see their best acquisition ROI via The World’s Greatest Vacations
THE WORLD’S GREATEST VACATIONS OMNICHANNEL RATE:
Reach this highly-qualified traveler multiple times, across multiple channels for just 10₵.
Spring & Fall
Two 7-month campaign windows to reach our affluent, active travelers across all touchpoints
>
Channels & Reach:
Over 3M Total Impressions
- Direct Mailing: 1.094 Million Households
- Digital Channels: Up to 3M impressions/month with dedicated content for your brand in weekly email, Facebook, Instagram, Pinterest and Twitter
- Bonus: 1 x dedicated database email (135K)
>
WGV Rate
1st Insert: $118,000
2nd Insert: $72,000
Get 10% OFF your second season when you place two orders together.
>
WGV Partners are Exclusively Luxury Travel’s iconic brands
Partner Commentaries
Princess Cruises
We’ve been using The World’s Greatest Vacations for many years and I have to say that it has transformed the way we acquire new customers. The premium, low cost package provides us an effective way to reach highly targeted vacation travelers. The WGV team is professional, flexible & easy to work with. I’m thrilled to see continued stellar results and regularly recommend The World’s Greatest Vacations.
Paul Gauguin Cruises
We really value our partnership with The World’s Greatest Vacations. This WGV mailing has been one of our most successful marketing initiatives this past year and has exceeded our expectations.
The Breakers
The overall results to date from the current Spring WGV mailing are excellent…record level… strong ROI! You were right…conducting the match back against our reservations booked made total sense to validate this advertising…
Collette
We’re in our 14th year working with The World’s Greatest Vacations & consistently exceed acquisition goals. Richard Shane is a smart partner with a wealth of market knowledge. His team of experts know what to deliver and make it happen every time.
Playa Hotels & Resorts
From being WGV’s first client ever to present, The World’s Greatest Vacations continue to be a key component of our marketing m ix, continuing to deliver high quality leads and excellent conversion rates. Happy to have been a part of this from the beginning and the value add continues to be outstanding.
Atlantis
Atlantis was guaranteed to have their bookings goal achieved… it was exceeded tenfold.
The Venetian
Before the campaign you thought it might drive 3k to 4k bookings. It was more than that . I hate to give exact numbers until I know for I am very happy with the campaign.
Cruise Planners, American Express
Hi Richard, I just have to share…the response to our inclusion in Treasure Chest this fall has really been fan tastic. We definitely surpassed our ROI expectations by closing a good bit of business and are actually still getting inquiries off of it. Additionally, we are now marketing to those that expressed interest and are seeing a good return there as well. Now I see w hy/how you “guaranteed results”! We would really like to partner with some of your cruise lines and be the Call To Action on their inser ts. Look forward to the next mailing. Thanks a million!
Windstar Cruises
One of the biggest challenges for marketers is finding new to brand customers at acceptable acquisition costs. When first presented the conversion rates and cost for World’s Greatest Vacations the numbers seemed too good to be true. The results were fantastic and it works over and over again. I highly recommend this direct marketing platform to any hospitality or travel company.
Caribbean Tourism
Using techniques that cut through today’s clutter Richie Shane’s company has perfected a strategy to deliver your message in ways that excite literally millions of consumers in households that are demographically targeted for you. The results are measurable and they’re effective. If you’re in the travel and tourism business take a look at The World’s Greatest Vacations direct to consumer marketing. This could be the tool you need to make the difference your business needs right now.
Did You Know? The World’s Greatest Vacations was founded in 1993 as Treasure Chest. More than 1,000 campaigns have successfully run though WGV. No other media guarantees actual bookings. Founder Richard Shane had 3,000 seizures for 22 years. Direct mail’s response rate in 1993 was 1/2 of one percent. Today, as high as nine percent. Direct mail’s response rate is greater than email. WGV’s experts and strategic advisors are available to tap into as part of the overall model. WGV partners get access to our partner, USNews content. Each season comes with 7+ months of digital media. At 10 cents unit, companies see a far greater response rate than direct mail costing 10x as much. Every year for 28 years, consumers have grown our market penetration. Accountability and passion to assist are our hallmarks. WGV is the deepest market penetration in travel. Billing can take place upon completion of the media hence, self-funding.
