Here, we address the 6 Most Frequently Asked Questions:
Q. How do you guarantee surpassing sales and marketing goals?
A. We ask our partners how many bookings and leads are needed to make WGV your most effective platform. What other goals are there?
At the campaign’s conclusion, bookings captured are matched against the WGV database, if failing to surpass the goals, don’t pay us or take the next season free. No other media make such an offer; they can’t. Since 1993, luxury travel’s leading brands surpass their goals and repeat participation.
Q. What fuels the success of WGV’s partners?
A. Direct mail is now the king of response rates — median 16%. Our database of passionate vacation travelers drives a response greater than the median and at 1/15th the cost of going it alone. Synchronized with months of digital media, increases response and conversion by an additional 150%.
Q. How was the WGV database created?
A. We built our database over 30+ years by refining the best high-net-worth yachter lists and expanding through mail and phone response. Today, it’s updated daily as travelers opt in via our site, newsletters, and response cards—often inviting friends to join. AI-driven analytics keep it fresh by removing inactive names and predicting the most likely new luxury travel prospects, ensuring we always reach the most engaged vacation travelers.
Q. What about our competitors on the platform?
A. WGV is exclusively reserved for leading travel brands, setting us apart from other media platforms. Ultra-luxury and contemporary brands both see a far superior ROI and being where your competition is safeguards against market share erosion.
Q. How can costs remain as low as 10 cents/unit?
A. Our secret? Minimal overhead. We’re obsessed with efficiency and precise targeting to maximize ROI for our exclusive luxury travel partners. The cost is also shared exclusively with luxury travel suppliers, allowing us to maintain this impressive pricing model.
Q. Can the results really be that good? Anything else we should know?
A. It’s not an accident or “luck” that we are in our third decade of growth. The combination of our proprietary database + direct mail’s superior response rate + synched with digital + deep market penetration = we 100% guarantee the results are as great as outlined. Being privately owned, our integrity is paramount. Not only do we guarantee and finance your success…ask us to help whenever there’s a possibility of doing so. We are your partner.
UNIQUE SELLING PROPOSITIONS
Most companies have 1 unique selling proposition. The World’s Greatest Vacations has 5:
1. Database
We’ve been perfecting direct mail for 30 years while companies are just now realizing the impact of direct mail is greater than digital. Every day, new consumers opt in via our web site, social media channels, newsletters, and mail back response cards requesting to be added/opting in to the WGV database.
Furthermore, the analytics perfected from decades of successful campaigns, identify and project the demographic, psychographic and zip code trends ahead of the curve. Latent travelers are dropped, eliminating waste, and keeping costs down.
Thus, the 10% response rate for the direct mail, synched with the digital, increasing rates and conversion another 63%. Volia’!
- Self-reported frequent leisure travelers
- Median HH Income of $240K
- 50% male / 50% female
- Median age 48
- Demonstrate inclination to book cruises, private experiences, guided tours, resorts and more
2. Brand recognition/Exclusively Luxury Travel
Over thirty years of brand confidence doesn’t come overnight. Consumers look forward to WGV knowing only iconic luxury travel brands are featured and our partners know they are in good company.
Furthermore, our partners protect their market share while knowing they are only paying for the media if their acquisition goals are achieved.
3. Just 10 Cents Per Unit For Direct Mail and … all the digital
Simplicity is key in our approach. Minimal overhead costs, reaching only the most active vacation travelers and sharing cost with only luxury travel suppliers maximizes efficiency. The fact that consumers know The World’s Greatest Brand and synchronization with weekly digital media, response rates are superior to direct mail costing $2.00 unit.
There is a cross section of luxury travel suppliers, so one season a consumer may want to cruise, another perhaps a resort. Already a superior response rate, frequency of messaging boosts ROI even further.
4. Powerful Digital and Omnichannel strategy
Each WGV partner sees a 10+% response rate costing 10 cents/unit vs the median for direct mail which is 9% at $2.00/unit. Every week from the time of reserving space through six months after the mailing, each partner sees 1,000,000 digital impressions from multiple directions.
This increases response and conversion rates an additional 63%. Our discerning vacation travelers know only leaders in luxury travel are featured and look forward to their messaging.
5. Guaranteed Success and More
WGV is the only media which guarantees to surpass a partner’s goals. The media can even be financed until after bookings have come in. A particular time, destination, resort or cruise needs a boost? We’re happy to provide bonus digital media to make that happen. This is a true partnership, all of our assets, experts and passion is yours to tap into.
