The ANA Response Rate Report
& WGV’s Proven ROI
The ANA Response Rate and ROI Report is a comprehensive analysis of the effectiveness of digital and traditional media channels, drawing on in-depth market research data from leading brands, agencies, and platforms. Marketers rely on the ANA’s findings to validate media strategies, allocate budgets, and measure results with confidence against proven industry standards.
Their analysis shows direct mail delivers a 16% median response rate—400% stronger than digital alone—and lifts results by 150% when synchronized with digital. WGV partners see a greater response at just $0.10/unit, which includes the millions of weekly digital impressions for seven months.
